Project Overview:

PREDICT™ approached us with a revolutionary concept—India's first comprehensive lower limb health assessment platform. They needed a brand identity and digital presence that could translate complex biomarker science into accessible, empowering insights for health-conscious individuals. Our challenge was to create a sophisticated yet approachable brand that would establish PREDICT™ as the leader in mobility longevity while building trust in their proprietary technology.

Through strategic design thinking and collaborative ideation, we developed a comprehensive brand ecosystem that positions PREDICT™ at the forefront of preventive healthcare innovation.

‍

Objectives:

1. Create a distinctive brand identity that embodies scientific precision and forward-thinking innovation
2. Develop a user-centric website that simplifies complex health data into actionable insights
3. Design an intuitive interface that guides users from awareness to assessment booking seamlessly
4. Establish visual consistency across all touchpoints—from mobile app to marketing materials
5. Build a scalable digital platform that supports PREDICT™'s expansion across India's health-tech landscape
6. Craft messaging that resonates with diverse audiences from fitness enthusiasts to healthcare professionals

‍

Scope of Work:

Our comprehensive approach ensured every element aligned with PREDICT™'s mission to revolutionize mobility health:

1. Brand Strategy & Identity Design: Developed the distinctive purple-blue gradient aesthetic, proprietary typography system, and the iconic pipe/joint motif representing movement science
2. UX/UI Design: Created intuitive user journeys that transform complex biomarker data into digestible insights, focusing on mobile-first experiences
3. Website Development: Built a responsive, high-performance platform optimized for lead generation and assessment bookings
4. Content Strategy: Crafted the "Decode Movement" messaging framework and developed copy that balances scientific authority with accessibility
5. Digital Marketing Assets: Designed comprehensive social media templates, PR materials, and campaign assets for multi-channel launch‍
6. Mobile App Design: Conceptualized the companion app interface for result tracking and personalized recommendations

Deliverables:

A complete brand ecosystem including logo system, brand guidelines, fully responsive website with integrated booking functionality, mobile app design concepts, comprehensive marketing collateral, and a content strategy framework—all positioned to establish PREDICT™ as India's definitive authority on mobility longevity and preventive lower limb health.