Project Overview:

No.1 Burger came to us with a clear mission: creating Bangalore's most accessible and authentic burger experience that speaks directly to Gen-Z's desire for quality food without the premium price tag. As a new entrant in the competitive quick-service restaurant market, they needed a brand identity that could cut through the noise of established chains while building genuine connection with young, budget-conscious consumers. Our challenge was to develop a brand that felt fresh and relevant without appearing cheap, authentic without being pretentious, and affordable without compromising on perceived quality.

Through deep research into Gen-Z dining behaviors and local food culture, we created a brand that celebrates honest, no-nonsense burgers with personality and attitude that resonates with Bangalore's young food enthusiasts.

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Objectives:

• Create a distinctive brand identity that positions No.1 Burger as the go-to affordable burger destination for Gen-Z consumers
• Develop packaging systems that enhance the dining experience while reinforcing brand recognition
• Design a user-friendly website that facilitates easy ordering and builds brand community
• Establish a visual language that feels authentic and approachable rather than corporate or manufactured
• Build a scalable brand system that supports expansion across multiple locations in Bangalore

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Scope of Work:

Our comprehensive brand development process established No.1 Burger's market presence:

1. Brand Strategy & Positioning: Research into Gen-Z consumer preferences and competitive landscape analysis to position No.1 Burger as the authentic, affordable burger choice in Bangalore
2. Logo & Identity Development: Creation of a bold, memorable logo and visual identity that captures the brand's straightforward, no-nonsense personality
3. Visual Language Creation: Development of typography, color systems, and graphic elements that feel youthful and energetic while maintaining broad appeal
4. Packaging Design System: Comprehensive packaging solutions for burgers, sides, and beverages that enhance the eating experience and create social media moments
5. Website Design & Development: Modern, mobile-first website with integrated ordering system, menu showcase, and location information optimized for Gen-Z user behavior‍
6. Brand Guidelines: Complete brand standards ensuring consistent application across all restaurants, delivery platforms, and marketing materials

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Deliverables:

A complete fast-casual restaurant brand including distinctive logo and identity system, comprehensive packaging design, modern website with ordering functionality, and detailed brand guidelines positioning No.1 Burger as Bangalore's premier destination for authentic, affordable burgers targeting the Gen-Z market.

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