Project Overview:
Koreyaah approached us with a vision to revolutionize Korean dining in Bangalore through authentic flavors and modern hospitality. Our team crafted a comprehensive brand identity that honors traditional Korean culture while appealing to contemporary audiences. From the symbolic mask logo rooted in Korean heritage to a scalable visual system designed for franchise growth, we ensured every element reflects their mission of making Korean cuisine accessible and exciting for everyone.
Through strategic brand positioning and collaborative creative development, we delivered a distinctive identity that stands out in Bangalore's competitive food scene while maintaining cultural authenticity.
Objectives:
- Create a memorable brand identity that differentiates Koreyaah from existing Korean restaurants
- Develop a scalable visual system suitable for franchise expansion
- Balance authentic Korean cultural elements with modern, approachable aesthetics
- Design packaging and marketing materials that enhance the dining experience
- Establish brand guidelines that ensure consistency across all touchpoints
- Position Koreyaah as the go-to destination for both Korean food enthusiasts and curious newcomers
Scope of Work:
Our branding process involved comprehensive research and collaborative development:
- Brand Strategy & Research: Deep dive into Korean cultural symbols, competitive analysis, and target audience insights
- Logo & Identity Design: Development of the distinctive mask symbol and custom typography system
- Visual Identity System: Creation of color palettes, patterns, and graphic elements inspired by Korean dining culture
- Brand Guidelines: Comprehensive documentation covering logo usage, typography, colors, and applications
- Marketing Collateral: Design of packaging, posters, signage, and promotional materials
- Brand Implementation: Support for consistent application across restaurant touchpoints and future franchise locations
Deliverables:
A complete brand identity system featuring a distinctive logo, comprehensive visual guidelines, and marketing materials that successfully position Koreyaah as a fresh, authentic Korean dining destination ready for expansion across multiple locations.
