Project Overview:
The Twelfth Man came to us with a vision to create India's most inclusive football community brand. Our team developed a comprehensive brand identity that captures the raw passion and authentic spirit of football fandom. From logo conceptualization to complete visual language development, we ensured every element resonated with the collective energy of supporters who consider themselves the "twelfth man" on the field.
Through strategic brand positioning and thoughtful design execution, we created an identity that transforms everyday football fans into a unified community, celebrating their shared love for the beautiful game.
Objectives:
- Develop a brand identity that authentically represents football fan culture and community spirit.
- Create visual assets that resonate with diverse football enthusiasts across India.
- Establish a distinctive brand presence that stands out in the competitive sports merchandise market.
- Build a cohesive visual language that works across all touchpoints and platforms.
- Design brand elements that foster inclusivity and celebrate the passion of everyday fans.
Scope of Work:
Our branding process involved comprehensive research and strategic development:
- Brand Strategy & Positioning: Deep-diving into football culture to understand fan motivations and community dynamics.
- Logo & Identity Design: Creating the iconic fan-with-scarf silhouette and developing multiple logo variations for different applications.
- Color Palette Development: Establishing a vibrant color system inspired by football heritage and match-day energy.
- Typography System: Selecting and customizing fonts that balance strength with accessibility.
- Brand Guidelines: Comprehensive documentation ensuring consistent application across all brand touchpoints.
- Brand Applications: Designing mockups and examples for merchandise, social media, and marketing materials.
Deliverables:
A complete brand identity system including primary and secondary logos, comprehensive brand guidelines, color palette specifications, typography hierarchy, brand patterns, and application examples that position The Twelfth Man as a authentic voice in India's football community.
