Project Overview:
Coasters came to us with a vision to revolutionize Bangalore's café culture through authentic retro branding that resonates with local heritage. Our team crafted a complete brand identity that bridges nostalgic charm with modern accessibility. From logo conception to packaging design, we developed every touchpoint to reflect the warmth of traditional South Indian coffee culture while maintaining contemporary appeal.
Through extensive research into vintage café aesthetics and collaborative sessions with the founding team, we created a cohesive brand system that makes every customer interaction feel like a familiar conversation with an old friend.
Objectives:
- Develop a distinctive visual identity that stands out in Bangalore's competitive café market
- Create packaging and collateral that reinforces affordability without compromising quality perception
- Design flexible brand elements that work across physical and digital touchpoints
- Establish consistent messaging that celebrates local culture and nostalgia
- Build recognition through memorable patterns, colors, and typography choices
Scope of Work:
Our branding process involved comprehensive identity development across multiple phases:
- Research & Strategy: Deep-diving into South Indian café culture, analyzing competitor landscapes, and mapping brand personality
- Visual Identity Design: Creating the distinctive cube logomark, retro-inspired wordmark, and comprehensive brand guidelines
- Color System Development: Establishing the signature Filter Coffee Green palette with supporting secondary colors
- Typography & Voice: Selecting fonts that balance readability with character, developing brand voice guidelines
- Pattern & Illustration: Designing signature patterns including the tessellated cube system and vintage-inspired elements
Deliverables:
A complete brand identity system including logo variations, comprehensive style guide, packaging designs, and marketing collateral that successfully positions Coasters as Bangalore's friendly neighborhood chai-coffee destination, emphasizing authentic local culture and accessible pricing.