works

Clippet

An on-demand platform making professional design as easy as pressing a button. Clippet delivers fast, affordable, and high-quality creative services for everyone.

Client • 

Clippet

Service • 

Brand Identity Refresh, Brand Guidelines, Social Media Content Strategy, Website Design, Platform Design, Visual Language, Design System

Date • 

February 10, 2024

Project Overview:

Every brand transformation we undertake begins with understanding the core essence of what makes a business unique. For Clippet, we recognized their revolutionary approach to design services - making professional design as simple as pressing a button. Our team developed a comprehensive brand refresh that captures their innovative "on-demand design" philosophy while establishing a bold, memorable visual identity. From brand guidelines to social media presence, we ensured every touchpoint reflects Clippet's promise of simplicity and professionalism. Through strategic design thinking and collaborative workshops, we created a brand system that not only stands out in the competitive design service market but also communicates their unique value proposition instantly.

Objectives:

  • Develop a distinctive brand identity that reflects Clippet's innovative approach to design services.
  • Create comprehensive brand guidelines that ensure consistency across all platforms.
  • Design engaging social media content that drives customer acquisition and engagement.
  • Establish a modern visual language that communicates simplicity and professionalism.
  • Build brand recognition through memorable design elements and messaging.
  • Position Clippet as the leading on-demand design service platform

Scope of Work:

Our brand development process involved multiple strategic phases:

  1. Brand Strategy & Research: Analyzing market positioning, competitor landscape, and defining Clippet's unique brand personality.
  2. Visual Identity Development: Creating the distinctive button motif, color palette, and typography system that embodies their "press a button" philosophy.
  3. Brand Guidelines Creation: Developing comprehensive guidelines covering logo usage, color applications, typography, and brand voice.
  4. Social Media Content: Designing 12 strategic posts that showcase services, educate audiences, and drive conversions.
  5. Website Design: Creating conversion-optimized, mobile-first designs for key pages including homepage, services, and category pages.
  6. Brand Implementation: Ensuring consistent application across all digital and print touchpoints.

Deliverables:

A complete brand transformation including comprehensive brand guidelines, social media content strategy, website designs in Figma (mobile and desktop versions), and a distinctive visual identity system that positions Clippet as the go-to platform for hassle-free, professional design services.

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