Project Overview:

CHUMBLE approached us with a bold vision: creating a natural sugar-free bubblegum brand that would disrupt the traditional confectionery market and speak directly to Gen-Z consumers. We partnered with them to build a comprehensive brand identity from the ground up, developing everything from strategic positioning to vibrant packaging design. Our challenge was to create a brand that felt authentically youthful and rebellious while communicating the natural, healthier positioning in a crowded marketplace.

Through collaborative workshops and deep consumer insights, we crafted a brand that celebrates the playful, unapologetic spirit of Gen-Z while delivering on their values of authenticity and wellness.

‍

Objectives:

• Develop a distinctive brand strategy that positions CHUMBLE as the go-to choice for health-conscious Gen-Z consumers
• Create a bold visual identity that stands out on shelves and social media feeds
• Design packaging that communicates natural ingredients while maintaining premium appeal
• Establish a brand voice and messaging framework that resonates with target demographics
• Build a cohesive brand system that scales across all touchpoints and future product lines

‍

Scope of Work:

Our comprehensive branding process delivered a complete brand transformation:

1. Brand Strategy & Positioning: Deep-dive research into Gen-Z consumer behavior and competitive landscape analysis to define CHUMBLE's unique market position
2. Brand Identity Development: Creation of a vibrant logo system, dynamic color palette, and expressive typography that captures the brand's energetic personality
3. Visual Language Creation: Development of brand patterns, illustrations, and graphic elements that create consistency across all brand applications
4. Communication Strategy: Crafting brand voice, tone, and messaging frameworks that speak authentically to the target audience
5. Packaging Design: Complete packaging system design that balances shelf appeal with clear natural ingredient communication

‍

Deliverables:

 A complete brand identity system including logo variations, comprehensive brand guidelines, packaging designs for multiple product lines, and a distinctive visual language that positions CHUMBLE as a premium natural confectionery brand ready to capture the Gen-Z market.

‍

‍

‍