Project Overview:
ADHARA approached us with an ambitious vision: establishing India's first truly luxury hotel chain that would honor traditional Indian hospitality while setting new global standards for premium experiences. Starting from the ground up, we were tasked with creating everything from the brand name to a complete identity system that could compete with international luxury hospitality brands. Our challenge was to craft a brand that felt authentically Indian yet universally luxurious, sophisticated enough for discerning global travelers while remaining true to its cultural roots.
Through extensive market research and cultural exploration, we developed a brand that captures the essence of Indian luxury hospitality with contemporary elegance and timeless appeal.
Objectives:
- Create a distinctive brand name and identity that positions ADHARA as India's premier luxury hotel chain
- Develop a sophisticated visual language that reflects both heritage and contemporary luxury
- Design a comprehensive brand system that maintains consistency across multiple hotel properties
- Build a digital presence through website design that showcases the luxury experience
- Establish packaging and collateral systems that reinforce the premium positioning at every touchpoint
Scope of Work:
Our comprehensive brand development process created a luxury hospitality brand from concept to launch:
- Brand Naming & Strategy: Extensive research and creative exploration to develop the ADHARA name and strategic positioning within the luxury hospitality market
- Logo & Identity Development: Creation of an elegant logo system and sophisticated visual identity that balances traditional Indian motifs with contemporary luxury aesthetics
- Visual Language Creation: Development of patterns, typography, and color systems inspired by Indian craftsmanship and architectural heritage
- Website Design & Development: Comprehensive digital platform showcasing hotel experiences, amenities, and booking functionality with luxury user experience standards
- Packaging & Collateral Design: Complete system for guest amenities, welcome packages, and branded materials that enhance the luxury guest experience
- Brand Guidelines: Detailed brand standards ensuring consistent application across all hotel properties and future expansions
A fully functional software solution tailored to your business, complete with user-friendly interfaces, robust performance, and support for long-term scalability.
