Campaign Strategy & Planning
We design tailored campaign strategies aligned with your business objectives. From customer acquisition to retention, our team ensures a structured roadmap that maximises impact across the funnel.
Media Buying & Channel Management
Seamless execution across Meta, Google, TikTok, and Snapchat. We manage high-volume campaigns with agility, optimising budgets and targeting for maximum ROI.
Analytics & Optimisation
Our process goes beyond surface-level metrics. Using advanced analytics techniques - attribution modelling, regression analysis, and root cause diagnostics - we identify growth levers and continuously optimise campaigns.
Growth & Retention Marketing
Balancing customer acquisition cost (CAC) with customer lifetime value (CLTV), we create scalable strategies that drive profitability. Our retention frameworks reduce churn, improve repeat purchase rates, and maximise lifetime engagement.
Conversion Optimisation
We refine every stage of the user journey, leveraging A/B testing, funnel analysis, and audience segmentation to boost conversion rates and deliver higher returns.
Project Objectives
- Delivering scalable, measurable growth across industries.
- Reducing acquisition costs while increasing lifetime value.
- Building data-driven marketing engines that adapt to evolving consumer behaviour.
- Empowering brands to make informed, ROI-focused decisions.
Core Competencies
- Full-funnel campaign expertise: awareness → consideration → conversion → retention.
- Proven ability to manage multi-crore ad spends efficiently.
- Cross-industry experience in E-commerce, OTT, BFSI, B2B, and D2C.
- Advanced data-driven optimisation techniques to uncover hidden insights.
- Strong leadership in executing and scaling high-performance marketing teams.
Proven Results
- Consistently delivered double-digit ROAS improvements across industries.
- Scaled user acquisition while lowering cost per action (CPI, CPL, CPS).
- Improved lead-to-customer conversion rates through refined targeting and journey mapping.
- Applied cross-industry learnings to create competitive advantages for clients.
